We just finished up our final presentation for the CCTO about an hour ago. I think the presentation went well. Nate did a great job. There were 5 or 6 judges for the pitch. They seemed pretty impressed with the delivery, but I’m not sure they bought into the product concept. One of the problems you run into when pitching a home product to investors is that they can easily view themselves as the customers. In our case this was a bit of a disadvantage. Some of the judges have very high-end home automation systems so they see our solution as more low end, like something you would find at Home Depot. But our pricing strategy is not meant for the low end. It is targeted more at the middle to high end. Many of the judges seemed to think we either had to go for the extreme high-end or the commodity pricing.

Anyway, I think the pitch went well and we said everything we wanted to say. Unfortunately I don’t think the audience was completely receptive to our story, so I don’t think we’ll be winning this competition. We definitely got a lot out of participating in the CCTO, so definitely no regrets. Now we have to start moving forward with the plan regardless of the outcome of the CCTO. We’ll find out those results on October 29 at the Palace of Fine Arts in San Francisco. The awards event is open to all, you can go to the CCTO site to register. I think we’ll have an opportunity to present our plan there in exhibit sessions.